Suppose you’re Saskatchewan rock outfit The Sheepdogs. You spent 2011 vying in Rolling Stone Magazine’s “Choose the Cover” contest, then – after winning, earning a contract with Atlantic Records – filming offshoots like “Project Runway.”
In between, you squeezed in festival gigs, two back-to-back U.S. jaunts and a Canadian tour of 25 shows in 27 days.
So naturally, you’re going to Disneyland, right?
Not exactly, says bandleader Ewan Currie.
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In the olden days – okay, just the 1970s, in truth – bands like Dr. Hook & the Medicine Show used to whine about finally appearing on the cover of Rolling Stone magazine in actual song.
This year, things were different – in a Garnier Fructis-sponsored contest dubbed ‘Do You Wanna Be A Rock & Roll Star?’, the magazine and Atlantic Records offered 16 acts the chance to not only be splashed across said cover, but to nab a recording deal as well.
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