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Examiner marketing director promoted

San Francisco Examiner Marketing Director Martina H. Eckstut has been promoted to a post that will now include similar responsibilities for the San Francisco Bay Guardian. In her new position, Eckstut will be responsible for marketing, promotions and event sponsorship at both newspapers. The San Francisco Newspaper Co., parent company of the Examiner, recently purchased the venerable newsweekly. Read More

Osama bin Laden’s final letters revealed

Osama bin Laden’s final letters reveal he was worried that al-Qaida had a marketing problem. The terrorist leader was thinking a lot about relabeling al-Qaida for a fresh start under a new name. He didn’t like that his organization’s full name, al-Qaida al-Jihad (The Base of Holy War) had become shortened to al-Qaida. He suggested a more religious title would help convince worldwide Muslims they really are in a holy war against America. Read More

Obama: After 54 health care speeches, I neglected “marketing and P.R. and public opinion.”

Yes, he actually said this in the monster New York Times magazine piece that just came out: Read More

Obama: After 54 health care speeches, I neglected “marketing and P.R. and public opinion.”

Yes, he actually said this in the monster New York Times magazine piece that just came out: Read More

VerticalResponse founder Janine Popick on direct e-mail marketing

The CEO and founder of VerticalResponse, which provides e-mail marketing, online surveys and direct mail services to small businesses and nonprofits, recently received an award for entrepreneurship at the 2009 Stevie Awards for Women in Business. VerticalResponse is offering free services for nonprofits over the holidays. Read More
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