By:
Artie Gigantino
04/25/10 12:00 AM
A little bit from all over the airwaves ...
- I got an e-mail from Sacramento’s finest, Doug Kelly, last week, informing me and the world of a smart move by the San Francisco Bowl Game Association. Kelly, the communications director of the bowl game, announced that executive director Gary Cavalli has signed a three-year deal with Kraft Foods as the title sponsor of the game for the next three years.
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For the fourth time since it was founded in 2002, San Francisco’s annual college football bowl game at AT&T Park will undergo name changes, but this time it will be more than its title that gets altered.Known as the Emerald Bowl for the past six years, the annual postseason bash will be rebranded as the Kraft Fight Hunger Bowl, sponsored by Kraft Foods, bowl officials announced Thursday.
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