Rent costs are on the rise in San Francisco and San Mateo County due to a sluggish homeownership market and housing demand from tech industry workers opting to rent instead of buy, according to new data compiled by Novato-based RealFacts.
Compared to second-quarter data from 2010, rents rose 8.6 percent in San Francisco and 9.3 percent in San Mateo County, for monthly averages of $2,400 and $1,800 respectively.
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When one thinks of San Francisco neighborhoods for which people pay ghastly amounts to call home, perhaps the Marina, Pacific Heights or Nob Hill leap to mind.
But, in fact, it’s the quiet Sunset district that topped the list of overpriced ZIP codes in The City — and earned the title of sixth most overpriced neighborhood in the nation — in a study commissioned by Forbes.com and released this week.
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