By:
Rachel Swan
05/05/13 4:00 AM
Whether it’s posting pictures of breakfast or “liking” a petition on immigration reform, Facebook has become one of the primary vessels through which we express emotions. Which may explain why company executives hired a team of UC Berkeley researchers to expand the network’s “emotional palette.”
Engineering Director Arturo Bejar recruited staff from UC Berkeley’s Greater Good Science Center to serve as paid consultants. Their latest is a more nuanced emoticon. Well, 16 of them.
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