It’s ironic that the San Francisco Municipal Transportation Agency, by agreeing to spend $100,000 for a public relations firm, has created a PR nightmare. Facing a $21 million deficit and a history of problematic service, the last thing the SFMTA should be doing is wasting money on outside media consultants, particularly when the agency already has a press office.
Agency officials feel that they need extra PR help to deal with contentious labor negotiations in the coming months.
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Bracing for contentious and delicate labor negotiations with its workers, the San Francisco Municipal Transportation Agency is bringing in a $100,000 hired gun to handle public relations.The $100,000 PR contract comes at a time when the agency is struggling financially, facing a $20 million deficit. Meanwhile, The City is looking at a $380 million budget shortfall.
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URL: http://www.sfexaminer.com/taxonomy/term/14593?page=0%2C0%2C0%2C0
