In marketing circles, it’s called “rebranding.” Organizations often refer to it as a new look or a new direction.At a news conference today, Asian Art Museum Director Jay Xu announced results of a two-year effort to introduce “a new vision and new brand promise, reinventing ourselves to engage a broader audience.”
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In October, the New York artist will return to The City, where he lived for nine years, after being chosen as the exclusive artist to design the Castro Street Fair logo and to sell limited-edition T-shirts from his collection.
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It was only hours before the start of the San Francisco Opera Ball and Stanlee Gatti, the event designer tasked with dazzling dozens of high-society attendees, is several blocks away at the popular Blue Bottle Coffee Co. in the South of Market neighborhood.
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