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Scoop: Pepsi recants tasteless Kendall Jenner commercial

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Pepsi has pulled what some called an insensitive ad featuring Kendall Jenner giving a cop a can of soda at demonstration. (Courtesy Twitter)

Bad move, Pepsi!

The soft drink giant is apologizing for a tacky ad unveiled online on Tuesday in which Kendall Jenner leaves a modeling job and joins a demonstration, at which she gives a cop a can of pop.

The spot, which had not yet hit TV, caused a ruckus on social media, prompting the corporation to halt the campaign and issue a statement: “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark. We did not intend to make light of any serious issue.”

It was a change of tune to what it said when it introduced the ad, calling Jenner “the latest in an impactful line-up of global icons to work with Pepsi” who “exemplifies owning ‘Live For Now’ moments.”

The commercial pictured the Kardashian sibling pulling off a blond wig to reveal her dark hair, then wiping off lipstick before joining protesters and handing an officer standing guard a Pepsi, prompting him to grin.

Taryn Finley, who writes for the Huffington Post, tweeted: “Could you be any more blatant with the disrespect and appropriation of a movement?”

Advertising Age reported the folks responsible: Pete Kasko, creative director; Michael Bernard, director; Kristin Patrick, senior VP-global brand development and Brad Jakeman, president of PepsiCo’s global beverage group, whose tweet “super proud of the @PepsiCo #CreatorsLeague for producing this,” was promptly deleted.

USA Today points out previous Pepsico ad missteps, including a 2013 spot for Mountain Dew some called the “most racist ad ever” in which a battered white woman looks at a police lineup consisting of five African-American men and a goat.


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