Call it campaigning 2010.
The No on Proposition B folks have their very own (ridiculous?) ring tone that supporters can download to their iPhones.
A proponent of the campaign against Prop. B, Steven Cravis, composed the ring tone and donated it to the campaign.
The “no, no, no, vote no on Proposition B” lyrics over a high-energy drum and bass dance-club sound, no doubt, are meant to grab the attention of voters.
Campaigners see it as a cheaper, yet, powerful way to contribute to the campaign — the ring tone costs $1.29.
Detailed instructions on how to download the ring tone can be found here.
Along with the instructions, comes this friendly reminder: “Make Sure to set this as your default ring tone! That’s the only way it will have impact.”