University of California suspends use of new logo 

click to enlarge This image shows the old logo of the University of California, left, with the new logo. The university's original logo -- with its open book, 1868 date stamp and "Let there be light" script -- will still be in circulation, appearing on president's letters and official university documents. But marketing materials and websites will feature a radically simple and more contemporary symbol: a little "C" nesting inside a shield-shaped "U." - AP PHOTO
  • AP Photo
  • This image shows the old logo of the University of California, left, with the new logo. The university's original logo -- with its open book, 1868 date stamp and "Let there be light" script -- will still be in circulation, appearing on president's letters and official university documents. But marketing materials and websites will feature a radically simple and more contemporary symbol: a little "C" nesting inside a shield-shaped "U."

The University of California says it has suspended a new logo after receiving widespread criticism about its modern design.

University senior vice president for external relations Daniel Dooley announced Friday that the logo will be looked at again in due course.

More than 46,000 people signed an online petition calling for the university to scrap the new logo, which features a yellow, fading "C'' inside a blue, shield-shaped "U."

Critics called it cheap, corporate looking and unworthy of a prestigious university.

Dooley says many people misconstrued the new monogram as totally replacing the venerable official seal. The new design was meant to distinguish systemwide documents from those of individual campuses, while leaving the seal on diplomas and similar documents.

The new logo was designed by the university's presidential office.

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