Supervisor David Campos said Tuesday he plans to introduce legislation next week that would ensure the vintage Coca Cola sign in Bernal Heights could remain for years to come.
“We have decided that on balance the best approach is to move forward and protect the sign which ultimately is there, not for the purposes of advertising Coca Cola, but for the purpose really of giving us a sense what the neighborhood was like,” Campos said. “There is a historic value to that sign.”
The sign flap began when the Planning Department received a complaint about the outdoor advertisement. The department ruled it was in violation of The City’s billboard laws and ordered it removed within 30 days.
Campos is working with the city attorney to draft legislation that would provide a process for the sign to remain, possibly by allowing the sign to remain if a special permit is obtained.