Salesforce.com campus OK'd for Mission Bay 

click to enlarge The new Salesforce.com campus at Mission Bay is moving ahead as planned despite the demise of the Redevelopment Agency, which shepherded the project. - COURTESY PHOTO
  • Courtesy photo
  • The new Salesforce.com campus at Mission Bay is moving ahead as planned despite the demise of the Redevelopment Agency, which shepherded the project.

The massive new Salesforce.com campus at Mission Bay will continue unperturbed, despite the elimination of agency that oversees such projects.

Although the plans are expected to survive the death of the Redevelopment Agency, it remains unclear exactly how The City will find traction for massive projects in the future.

The new 2-million-square-foot headquarters for the cloud computing company is expected to be a major anchor in San Francisco’s efforts to lure more tech companies to The City – a top priority of Mayor Ed Lee during his new term in office.

The 14-acre Salesforce headquarters is set to be fully contained within the Mission Bay redevelopment zone, a designation that has allowed more avenues to funding than a non-redevelopment site. The agency, officially dissolved Wednesday, was charged with revamping blighted areas by funding projects by leveraging future property tax revenue.

A state Supreme Court decision in December dashed all hopes of keeping Redevelopment alive in San Francisco. Judges upheld the state’s ability to eliminate about 400 agencies across California and simultaneously struck down a companion bill that would have allowed the agencies to survive if local governments agreed to pay more towards state services.

San Francisco will have to seek similar funding mechanisms to replicate what the Redevelopment Agency once provided, said Gabe Metcalf, executive director of the San Francisco Planning and Urban Research Association.

At its last public meeting Tuesday, the Redevelopment Agency approved schematic designs for the Salesforce.com project and officially handed over its assets and other affairs to an oversight board appointed by the mayor.

Also on Tuesday, the SPUR think tank held a forum about the project with company and Redevelopment officials, who characterized the Salesforce campus as a historic development.
“Salesforce should belong to The City, and The City to Salesforce,” said Miguel Almaraz, a project director with Legoretta + Legoretta, the architectural firm that designed the site.

dschreiber@sfexaminer.com


Building Mission Bay

Approved in 1998, the Mission Bay Redevelopment Area was approved to include:

6,000 planned residences
30-percent affordable housing
4.5 million square feet of office space
30,000 employees
45 acres of public parks
2 million square feet dedicated to new Salesforce campus
3,000 Salesforce employees currently in San Francisco

Current status of the projects:
3,126 housing units completed
329 under construction
970 to begin in 2012

Source: San Francisco Redevelopment Agency

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Dan Schreiber

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