Politico‘s Ben Smith reports:
Pawlenty is going up with ads in the first-in-the-nation caucus state starting tomorrow on Fox News with a buy just under $50,000 in the Cedar Rapids, Des Moines, Omaha, Ottumwa, Rochester, and Sioux City media markets. The ads will run from June 23rd to July 3rd.
June is actually not all that early for a candidate serious about winning Iowa to be on the air. President Obama was on television in Iowa by June 2007. Hillary Clinton joined him in August.
But both Obama and Clinton had a bit more cash to burn than Pawlenty does. In the first quarter of 2007, Obama raised $25.7 million; Clinton $26 million. Pawlenty’s 2011 first quarter total: $160,000. Smith comments:
The ad buy is a sign of the urgency for Pawlenty to generate interest for his candidacy before the end of the second quarter and the run-up to the Ames straw poll in August.
Urgency? or desperation?