Judicial Watch has just posted the bounty from their latest Freedom of Information request, this time targeting the Obama Department of Health and Human Services (HHS) “education” campaign for Obamacare. The documents include a Acquisition Plan entitled, “Independent Government Cost Estimate,” that sets a $200 million spending limit for televisions, radio, print and online communications.
The Ogilvy Group appears to be a big winner of HHS directed tax dollars collecting $4 million just for the creation of Healthcare.gov and its sister Spanish language site. A “Statement of Work” in the documents reads:
Health and program-related messages are processed by the target audience according to a particular reality, which he or she experiences. Attitudes, feelings, values, needs, desires, behaviors and beliefs all play a part in the individual’s decision to accept information and make a behavioral change. It is by understanding the importance of these characteristics that health and program-related messages can be targeted to the beneficiary in effective ways.
“Health and program-related message” designed to “make a behavioral change” in individuals. If this isn’t taxpayer paid for propaganda, what is?