New Bevan Dufty ad takes subtle dig at Mayor Ed Lee 

Mayoral candidate Bevan Dufty has gone out of his way to welcome Ed Lee into the mayor’s race, despite the fact he went back on a pledge not to run, became the instant front-runner and dashed the hopes of many in the 16-person candidate field.

Scroll down to the the Bevan Dufty campaign ad.

But now, the former supervisor’s first television ad takes a little dig at the interim mayor. While the well-produced 30-second spot focuses on how to fix Muni, a line by Dufty — acting as his own narrator — jabs at the mayor’s slogan, “Ed Lee Gets it Done.”

“I’m running for mayor because it’s not enough to just get it done,” Dufty says. “We have to get it done better.”

The ad features Dufty’s daughter, Sidney, who is shown riding aMuni light-rail train alone with her father and dancing on the train in dream sequences. In reality, the pair are waiting for a train that’s a half-hour late and then standing sadly in a crowded car.

Dufty’s subtle hit on Lee’s slogan is a departure from the campaigns of City Attorney Dennis Herrera, state Sen. Leland Yee and venture capitalist Joanna Rees, all of whom have used TV ads in recent weeks to directly blast the mayor on his late decision to run and his connection to powerful city insiders.

dschreiber@sfexaminer.com


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Dan Schreiber

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Sunday, Sep 14, 2014

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