Mastodon takes things to the next promotional level 

First, Atlanta prog-metallers Mastodon gave us an augmented reality experience with their new album “The Hunter” – technology that -- using your web camera and the album artwork -- allows you to become the multi-jawed, fire-breathing creature from the cover onscreen. A nice touch.

As is their recent atavistic promo item, perfect for Christmas – a faux-animal horn beer stein, designed for the innate Viking in all of us. Also available: “The Hunter,” in deluxe and standard vinyl pressings.

But now Mastodon has ascended to the next promotional level: They’re offering an ultra-limited edition “Hunter” mask, a wearable exact replica of the tiki-grim cryptozoological cover critter and it looks poitively fearsome.

The masks are 100% hand-made, hand-painted and created exclusively for the band by a Los Angeles special effects company. Each one is hand-numbered on the inside as well, proving you made one helluva shrewd collector’s decision for only $39.99. Pounce now – these can’t last for long.

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Tom Lanham

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