Bailey the rapper shows support for his favorite sports teams by first letting them build momentum that he then feeds off to write songs specifically geared toward their success.
He did it in 2010 with the hit “Black and Orange” after the San Francisco Giants won the World Series. Most recently, his rhyme “Who’s Got it Better” for the 49ers is gaining steam.
The San Francisco native in December penned the tune — which uses coach Jim Harbaugh’s well-known locker room motivator as its anchor and chorus — when the team was expected to clinch its first playoff spot in eight years.
“It felt like I was in the locker room with them,” Bailey told The SF Examiner on Thursday. “A friend of mine sent me the sound bite and I wrote to it.”
As the team built momentum, so did the song. The 49ers are rumored to have played it during practices, according to Bailey, and last weekend the rapper was asked to perform before the team played the New Orleans Saints.
In his lyrics, Bailey touches on the ups and downs of the team over the past several years.
“If it ain’t real it ain’t right / If you can’t take a hit take a hike / The legendary Super Bowl champs say it right / A classic connection, Montana to Rice.”
Later, he raps: “We in need of another ring, no restin’ / Harbaugh you got a question? / Who’s got it better than us? / Nobody.”
The 49ers announced Thursday night that Bailey would again perform before Sunday’s game, when the New York Giants are in town for the NFC Championship.
“And if they go to the Super Bowl, I am there,” he said.
Since this song and the one supporting the San Francisco Giants became so popular, can the Bay Area expect a song about, say, the Warriors?
“It could come,” Bailey said. “They need to build it up; it starts with them. They set the tempo for what’s to come from the artist.”