Kina Grannis uses YouTube to good effect 

Admittedly, there are stranger ways to get your music heard.

But the method employed by exotic Mission Viejo beauty Kina Grannis — who plays The City’s Swedish American Hall next Tuesday and Wednesday — certainly takes the creative cake.

In 2007, she boldly launched her own YouTube channel, and began posting her own quirky folk-pop videos. She believed so strongly in one particular clip, “Message From Your Heart,” she submitted it to the Doritos “Crash The Super Bowl” contest. And won. And then did, indeed, crash the game, with “Message” airing before 97 million viewers.

Not a bad way to get noticed.

But Grannis was no stranger to competitions.

In grade school, she regularly entered piano-composition contests, and self-issued three full albums before the Doritos coup earned her a contract with Interscope Records.

Along the way, she was also named Sirius Coffee House’s Singer-Songwriter Discovery of 2010, and invited by Sarah McLachlan to not only join her prestigious Lilith Fair, but appear on a panel with her and Emmylou Harris, as well.

Now, the artist’s YouTube channel has racked up over 270,000 subscribers, and her latest video for “Valentine” — from her new album “Stairwells” — has logged over five million hits.

See? Salted snack products can be good for you!

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Tom Lanham

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