Justin Timberlake reportedly a slave to his brand 

Concert promotions powerhouse Live Nation basically owns Justin Timberlake, according to the Hollywood Reporter.

Treating pop stars like merchandise is nothing new, but it seems to have taken on an even larger role now that profits from record sales have been supplanted by concert revenues, signature products, and anything else that rakes in the bucks and isn’t affected by illegal downloading.

The Hollywood Reporter suggests Timberlake’s latest album, “20/20,” was rushed into release in order to please the company, which had made a $20 million deal with the performer and wanted some payback. The record has gotten tepid reviews and The New York Times flat-out called it “a paean to brand maintenance.”

Timberlake reportedly wanted to step away from music for a while and concentrate on his acting, but nope. Live Nation also owns Signatures, a brand merchandising company that has control of the Timberlake brand.

Guess they are definitely feeling “Justified.”

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Katy St. Clair

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Saturday, Jan 24, 2015

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