Jim McCarthy, founder and CEO of Goldstar — the Pasadena-based online retailer offering discount tickets to live entertainment events — talks about the company’s new partnership with the local nonprofit arts organization Theatre Bay Area, and new facets of its website, TixBayArea.com.
What’s the reasoning for the collaboration? We’ve been working with Theatre Bay Area for a long time, serving San Francisco since 2003. Now we’re taking that to a formal level. The philosophical alignment of our missions is very much the same — to get people out there doing more, enjoying live entertainment. For some reason, people don’t go out as much as they say they’d like to. But with Goldstar, a good price helps them get over that hump.
What does the partnership mean for local theatergoers? It’s great for everyone involved. With Theater Bay Area powering its ticket sales through Goldstar, its members get the benefit of the ticket format we’ve created. We’re taking our national leverage and putting it to work on their behalf.
What’s the average price savings on tickets offered through Goldstar? About 50 percent.
Does Goldstar sell discounted tickets to events besides theater? Yes, there are hundreds of events — music, comedy, walking tours. If you want to ride the rocket boat, we have that, and of course, there’s sports, and the Giants.
What do you see for the future? We’re adding concerts — by no means have we reached the limit of what we’ve done. It’s all about growing the pie.
What’s the last show you’ve seen? “War Horse.” It’s exceptional theater — I saw it twice.