Fashionistas come out for Glamorama 

click to enlarge On board: Designer Tracy Reese is participating in Glamorama for the third time. (Courtesy photo) - ON BOARD: DESIGNER TRACY REESE IS PARTICIPATING IN GLAMORAMA FOR THE THIRD TIME. (COURTESY PHOTO)
  • On board: Designer Tracy Reese is participating in Glamorama for the third time. (Courtesy photo)
  • On board: Designer Tracy Reese is participating in Glamorama for the third time. (Courtesy photo)

San Francisco may not have New York’s bustling fashion week and extravagant runway shows, but The City’s style savvy can count on getting their fall fashion fix at Macy’s annual Passport show.

This year’s Glamorama, featuring musical appearances by Bruno Mars and Far East Movement, is at the Orpheum Theatre Friday, followed by a glitzy after-party at the Asian Art Museum.

Although fall looks from Armani Jeans, Calvin Klein, Papi, Tommy Girl, Kenneth Cole and Tracy Reese are in the lineup, Glamorama — a benefit for the AIDS Emergency Fund, Glide Foundation and Project Open Hand — isn’t just about the runway.

Organizers call it “fashion theater,” and this year’s theme,  “ARTrageous,” takes cues from everything from priceless paintings to contemporary street artists such as Banksy.

Reese, a designer participating in “Glamorama” for the third time, says, “I am always inspired by art, different foreign cities, and my surroundings. I tend to design with a mixture of these inspirations in my mind.”

Reese’s vibrant, wearable designs have wide appeal.

“I always consider real women and various body types when designing, striving to create pieces that look good and make women feel confident,” says Reese, whose clients include Michelle Obama.

Her advice to the fashion-conscious: Stick to careful editing when considering tapping into trends.

“Women should wear items that make them feel good and are consistent with their point of view,” Reese says. “If you are going to wear a runway trend, remember not to go over the top and try mixing trendier pieces with closet staples for a balanced look that stays true to your personal style.”

The first Macy’s Passport in 1982 was an AIDS-awareness fashion show in the employee cafeteria. Since then, the program has donated more than $29 million to HIV and AIDS-related services, prevention, education and research.

IF YOU GO

Macy’s Passport Presents Glamorama

Where: Orpheum Theatre, 1192 Market St., San Francisco

When: 8 p.m. Friday

Tickets: $79 to $1,000 and up

Contact: (888) SHN-1799, www.macys.com/glamorama

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Lauren Gallagher

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