Colleen Pham to help drivers 'Get Smarter' 

The marketing manager at Motorola will be in San Francisco on Friday and Saturday to help promote the company’s Get Smarter initiative. The campaign will focus on safe driving techniques and hands-free technology.

What are the origins of the Get Smarter campaign? June is National Safe Driving Month, and to create awareness of that, we wanted to help educate drivers about specific hands-free laws.

What will the events be like Friday and Saturday? We’ll be driving around The City from 10 a.m. to 3 p.m. We’ll be posting questions about hands-free laws on our Twitter handle, and if residents answer the questions correctly, they’ll get a chance to test out our new products. We’ll also have an educational booth available in Union Square.

Motorola recently released its H17txt product. What exactly does it do? It’s a headset technology that reads aloud text messages sent to the user’s phone. It can translate over 150 acronyms, and it gives an automatic response back to the sender, alerting them that you’re driving.

How important is it for mobile phone companies to promote safe driving practices? In California ... we’re coming up with new resources and practices to get people to talk safely while driving their cars.

— Will Reisman

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Will Reisman

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