Barbie to feature in Sports Illustrated Swimsuit issue 

After 50 years of debate over her unattainably perfect figure, Barbie now is unapologetic about her tiny waist and endless legs.

To prove it? The doll, which is made by Mattel, is flaunting her frame in Sports Illustrated Swimsuit’s 50th anniversary issue that’s hitting stands on Tuesday. She’ll be featured alongside supermodels like Christie Brinkley and Brooklyn Decker as part of a campaign called “unapologetic.” As part of the campaign, there will be a collector Sports Illustrated Barbie doll and @Barbie tweets with the hashtag “unapologetic.”

Sports Illustrated Swimsuit editor MJ Day said Barbie fits in with the swimsuit issues’ “message of empowerment” for women.

But Allen Adamson, a branding expert, said he’s not sure the feature is the right strategy for the brand.

“The Sports Illustrated swimsuit issue is one step away from Playboy magazine,” he said. "It is potentially sending the wrong message to girls."

Got scoops or Bay Area gossip? Email scoop@sfexaminer.com.

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HAPPY BIRTHDAY

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