This writer must assume that the general public is completely ignorant of marketing and publicity tactics. Perhaps the general public is ignorant, but I am not the general public. I have worked in the beverage industry in NYC for over a decade in jobs ranging from bartender in a dive bar to Beverage Manager at one of New York's top restaurants.
This writer would have us believe that SPI is SO generous to the gay community out of it's desire to be a good citizen. Bull. SPI runs contests like The Most Original Stoli Guy as unique marketing for their brand--promoting a trans man as a contestant merely guarantees more publicity. In a way, they are merely exploiting the trans community.
SPI offers incentives to bars to sell their product, not as any grand political statement. And to suggest that SPI might pull such incentives because they're offended by the gay community is absurd. They still know that they make more money by greasing the wheels. Also, SPI is hardly the only liquor company that incentivizes in the gay community. If SPI decides to stop at any point, you can be sure that Absolute will still be there.
Has SPI really donated a million dollars?? "Over the years"?? Over how many years? This is nothing. Much smaller companies donate millions of dollars every year to theater companies, various cancer foundations, child wellness organizations, etc. "A million dollars over the years" is nothing, it is pittance.
This article is propaganda. I have no horse in this race as I don't drink vodka of any kind, but this article makes me want to warn people away from the brand.
The San Francisco Examiner
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