Property Brothers taking the world by storm

Is there anything that Drew and Jonathan Scott can’t do? Apparently not.

HGTV’s hunky and ubiquitous “Property Brothers” (the Daily Beast rightly called the show the “crack cocaine of reality TV”) have a new book, “Dream Home: The Property Brothers Ultimate Guide to Finding & Fixing Your Perfect House,” and are coming to the Bay Area this weekend to promote it.

“It sold 7,500 copies in two minutes on QVC,” said Drew during a recent 15-minute chat with the San Francisco Examiner.

They’re charmers, just like they are on their top-rated real estate-themed programs (“Property Brothers” in which they help people buy fixer uppers, then renovate them, and two spinoffs).

Recognizing the challenge of interviewing identical twins over the phone, at the outset Drew (or was it Jonathan?) even offered to speak with a British accent, for clarity’s sake.

Asked if there ever are clients who want carpeting over hardwood floors, Jonathan (the contractor-designer) said no, that it’s very 1990s, and that “big area rugs great for defining space” work much better.

Drew, the real estate agent, answered a query about why people on the program are surprised and sometimes grumpy after he initially shows them their ideal house, well above their budget. He said that won’t likely happen in upcoming episodes; most people appearing on the show have seen it, and know the format involves a comparison, looking at a house they cannot afford. Sometimes, though, the guys do have to remind folks to act naturally, not like they think they should be on TV.

New shows also will specify the cities where the action is taking place. Previous episodes — shot in Toronto, Vancouver (the brothers’ hometown), Westchester County, N.Y. and Atlanta — Drew said, haven’t mentioned the location “at the network’s request.”

The brothers did enjoy filming in Atlanta, where big houses sell for $200,000, a relatable price for most of America, and not the skyrocketing costs characteristic of Canada and New York (and California, for that matter).

Ever the businessmen, the brothers are looking forward to continuing promoting their first book, which is full of photos, charts, tips and tricks — information not available on their shows.

Two years in the making, the volume is “the next best thing to having us there in person,” said Drew.

And that’s not all. The Scott Living Collection furniture line, and two country music videos (of compositions the brothers wrote) represent, Jonathan said, “even more ways to engage with our fans.”

IF YOU GO
The Property Brothers
Where: Jewish Community Center, 3200 California St., S.F.
When: 3 p.m. April 10
Tickets: $27 to $67
Contact: www.jccsf.org
Note: Premium ($67) ticket includes book and admission to 2 p.m. reception.

More appearances
7 p.m. April 9 — Mayer Theatre, Santa Clara University, 500 El Camino Real, Santa Clara ($27-$55)
11 a.m. April 10 — Book Passage, 51 Tamal Vista Blvd., Corte Madera ($38)

BOOK NOTES
Dream Home: The Property Brothers Ultimate Guide to Finding & Fixing Your Perfect House
Written by: Jonathan and Drew Scott
Published by: Houghton Mifflin Harcourt
Pages: 304
Price: $18.75

Leslie Katz

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