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Pier 29 ‘mini-mall’ proposal draws opposition

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(Mike Koozmin/S.F. Examiner file photo)
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The Port of San Francisco has a plan to revamp a vacant pier that was last used during America’s Cup in 2013, but local groups are concerned that the proposed renovations would turn the waterfront location into a “mini-mall.”

Jamestown, LLC, a real-estate investment company, is planning to build a brewery, winery and coffee roaster at Pier 29 under a proposed 15-year lease with the Port. On Tuesday, the Port Commission will review a set of non-binding terms that would allow the Port and Jamestown to continue negotiating a lease.

SEE RELATED: SF Port zeros in on potential Pier 29 tenant

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Top priority for retail space would be given to subtenants that showcase and sell products made in San Francisco, according to the project proposal.

But in a letter to the commission, the local chapter of the Sierra Club dubbed the project a “mini-mall retail center,” claiming that the project undermines the Waterfront Land Use Plan of 1990.

That plan calls for a “unique and inviting waterfront mixed-use recreation project” that could include outdoor recreational activities.

In response to a similar complaint last month, Port Executive Director Elaine Forbes wrote that the agency is trying to re-activate the pier at Chestnut Street and the Embarcadero.

“The Port Commission and staff invest a lot of effort to balance diverse waterfront needs and interests, and collaborate with agency, community and development partners to make Port improvements work,” Forbes wrote.

The pier was rehabilitated after a major fire in 2012 and previously served as a parking lot and storage.

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