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Pier 29 ‘mini-mall’ proposal draws opposition

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(Mike Koozmin/S.F. Examiner file photo)

The Port of San Francisco has a plan to revamp a vacant pier that was last used during America’s Cup in 2013, but local groups are concerned that the proposed renovations would turn the waterfront location into a “mini-mall.”

Jamestown, LLC, a real-estate investment company, is planning to build a brewery, winery and coffee roaster at Pier 29 under a proposed 15-year lease with the Port. On Tuesday, the Port Commission will review a set of non-binding terms that would allow the Port and Jamestown to continue negotiating a lease.

SEE RELATED: SF Port zeros in on potential Pier 29 tenant

Top priority for retail space would be given to subtenants that showcase and sell products made in San Francisco, according to the project proposal.

But in a letter to the commission, the local chapter of the Sierra Club dubbed the project a “mini-mall retail center,” claiming that the project undermines the Waterfront Land Use Plan of 1990.

That plan calls for a “unique and inviting waterfront mixed-use recreation project” that could include outdoor recreational activities.

In response to a similar complaint last month, Port Executive Director Elaine Forbes wrote that the agency is trying to re-activate the pier at Chestnut Street and the Embarcadero.

“The Port Commission and staff invest a lot of effort to balance diverse waterfront needs and interests, and collaborate with agency, community and development partners to make Port improvements work,” Forbes wrote.

The pier was rehabilitated after a major fire in 2012 and previously served as a parking lot and storage.

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