Swing, jazz and Caribbean musicians will take to the streets of downtown July 1 to kick off more than 100 lunchtime performances planned along Market Street this summer.
It’s the fourth year of the People in Plazas project, and the free concerts have grown to about 150 gigs along Market Street’s open spaces, stretching from The Embarcadero to the Castro district.
This year’s organizers are focusing on the mid-Market Street area, specifically near Sixth and Seventh streets, to draw more attention to an area people don’t typically think of using for their lunch breaks.
“From Civic Center all the way to the financial area, it’s supposed to give people a reason to walk more and take more public transportation,” said Astrid Haryati, greening director for Mayor Gavin Newsom’s office. “We love this kind of program because it actually brings people to the streets.”
The next step, said Haryati, is to get surrounding business and property owners involved to make a collaborative festival.
“The Mayor’s Office really wants to continue to create narrative along the mid-Market corridor,” she said.