In an emerging industry as exclusive as the clean-technology sector, the professional world is pretty small.
So it was no surprise that Inside Greentech founder Dallas Kachan eventually met up with the industry’s leading investment organization, the Cleantech Network.
Inside Greentech, the clean technology online trade publication Kachan created in October 2006, was bought up by the Cleantech Network, an interconnected group of technology companies and investors, in August of this year.
"When I was first looking into naming rights for the publication, I noticed that all the Cleantech URLs were in use, which is how I found out about the Cleantech Network" Kachan said.
Kachan, who has a background in journalism and consulting, first began investigating clean technology in the summer of 2006.
"I realized that there really wasn’t a comprehensive trade publication about clean technology," Kachan said. "I thought the industry was ready for a trade publication, and people were ready to hear these stories."
Kachan launched Inside Greentech in October 2006, producing daily features, interviews and blogs about clean-energy practices. Kachan said "crafty search engine techniques," allowing Inside Greentech to show up as a primary site when "clean technology" was searched on Google, helped the publication quickly become a viable voice in the industry.
The respected insight of Inside Greentech’s content caught the notice of the Cleantech Network, which lists more than 8,000 investors and 6,000 companies it its association. Cleantech acts as an investment category, matching prospective investors with clean technology companies.
Since joining Cleantech, Kachan has become the organization’s director of media operations. Inside Greentech has morphed to become Cleantech Media, with Kachan running all the major operations.
"With the backing of Cleantech, I have access to so much resources now," Kachan said. "There is a little bit more flying around the country nowadays, talking to investors, but I’m still coming up with daily feature stories, and the group as a whole is committed to providing the most meaningful content possible concerning clean technology practices."