With new technology at hand, motorists in the Financial District, Fisherman’s Wharf and the Embarcadero are doing a lot better job of feeding their parking meters.
Average hourly revenue has rocketed along those locations, which are now served by SFpark meters, new devices that allow motorists to use multiple payment forms and feature pricing rates that vary based on demand.
At the meters along the South Embarcadero, the San Francisco Municipal Transportation Agency, which operates SFPark, collected an average of $3.48 an hour, a 69 percent increase from 2010, when traditional meters were on the thoroughfare.
The Downtown and Fisherhman’s Wharf also saw big gains in meter collection due to the SFpark technology. The hourly collection rate at Downtown meters was $3.45, a 37 percent increase from 2010, and the rate at Fisherman’s Wharf was $2.99, a 40 percent bump.
Overall, revenue at the 7,000 meters using SFpark technology increased by 20 percent compared to 2010 numbers. Citations at those meters—which have technology to alert motorists of impending expiration times—declined by 35 percent.
Combining revenue from citations and meters, and taking into account processing fess, the SFMTA recorded a three percent overall decrease in funds from its SFpark meters. However, meter and citation revenue declined by 14 percent at The City’s 20,000 other meters.