A man was found dead of a gunshot wound in the parking lot of the Serramonte Center mall in Daly City Wednesday morning, a police spokesman said.

Police responded to reports of a person lying on the ground next to a vehicle in the west side of the parking lot at about 9:50 a.m., police Sgt. Mike Barton said.

They found a man dead of a gunshot wound near a white compact car, with a firearm lying near his feet, Barton said.

Police are investigating the death, including the possibility that the gunshot wound was self-inflicted, he said.

Serramonte Center general manager Jennifer Duarte said the mall was open for business this afternoon.

"Our thoughts and prayers are with his family and friends," Duarte said.