A bare, blighted wall leading up a steep hill from Market Street in the Lower Haight neighborhood is about to have a makeover.
This month, the thick beige concrete eyesore will be transformed by local artists and community members into a temporary mural that will welcome visitors and residents to the neighborhood.
Called "Love in the Lower Haight," the mural by the Lower Haight Mural Collective will stretch 100 feet up Haight Street from Laguna Street and 75 feet on Laguna.
The mural is meant to increase the identity of the neighborhood and showcase local artistic talent on a wall that is often covered in graffiti, said Thea Selby, president of the Lower Haight Merchants and Neighborhood Association.
"We are different than surrounding neighborhoods," Selby said. "We’re heavily invested in art. Visitors will be able to see this and we will be able to bring the community together."
The mural is granted for at least one year with the possibility of a longer extension, Selby said.
An estimated 12 local artists will help create it, while an additional component will allow residents to add their personal touch to the project, Selby said.
Residents will be able to fill in small circles that will, in essence, lead into the larger mural.
"We’re thinking of loose circles connected by lines the community can paint in," Selby said. "It will let everyone have a sense of ownership."
The colorful public art will begin to appear on the street corner Oct. 23.
The mural could not happen without the support of several public and private supporters, including the UC Berkeley Extension, which owns the building the mural will appear on, and The City’s Department of Public Works, which donated supplies, Selby said.
Murals such as this one are often supported by Public Works, department spokeswoman Christine Falvey said.
No monetary support was provided. Instead, Public Works donated supplies to help artists with the project, Falvey said.
Supplies such as brushes, rollers, gloves, drop cloths, buckets, and garbage, recycling and compost bins, and an assortment of paint will be given for the project.
Know where to go
When: Oct. 23
Where: Corner of Haight and Laguna streets
Why: 12 local artists to paint mural on UC Berkeley Extension building
Goal: Community identity, decrease graffiti
Source: Lower Haight Merchants and Neighborhood Association