Apple is well-known for setting technology trends, but it appears the company is blazing trails in an area it probably wants to avoid: leaving iPhone prototypes in Bay Area bars.
CNET reported Wednesday that an Apple employee left an iPhone 5 at a Mission district tequila bar and restaurant in late July.
The news website said anonymous sources revealed that Apple said the phone was priceless and the company was “desperate to secure its safe return.”
Apple representatives visited the bar and restaurant, Cava 22 at 22nd and Mission streets, and traced the phone’s whereabouts to a home in the Mission, but were unsuccessful in retrieving it, according to CNET. A man at the two-story home denied having the phone, CNET reported.
Apple representatives suspect the phone was sold on Craigslist for a mere $200, according to CNET.
Calls to Apple for comment were not immediately returned Wednesday.
The incident is eerily similar to one nearly a year ago where an Apple engineer accidentally left an iPhone 4 prototype in a Redwood City bar following his birthday celebration. The phone was left there five months before its release in September 2010.
That prototype was sold for $5,000 to Gizmodo, a technology blog. The San Mateo District Attorney’s Office filed charges earlier this month against those allegedly involved in the sale.
Apple has not announced a release date for the next iPhone. Industry experts have speculated it could come in September or early October.
The San Francisco Police Department said Apple did not file a police report in the recent case and it has no information on a potential theft.