Jane Sands is communications director for the Ultimate Women’s Expo, an annual weekend event designed for Bay Area women to pamper themselves. The San Francisco expo will be held at the San Francisco Concourse on Oct. 9 and 10, and will feature more than 500 shopping booths.
What is the purpose of the Ultimate Women’s Expo? It includes makeover pavilions, massages, manicures and pedicures, and seminars from how to launch your own business to multitasking.
What are some of the highlights this year? There will be a fashion show, Pottery Barn will have a stage and there will be a cooking theater. This year, we will have Helen Hunt and Kirstie Alley, who will talk about women making the most of every day. We are producing this event in conjunction with National Breast Cancer Awareness Month in San Francisco, and there is a nonprofit group that offers highly discounted mammograms to low-income women attending the expo. We do keep our admission cost at only $8 with the online discount because we want the event to be affordable to all women.