Maly Ly is a champion of offbeat sounds.
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The formidable party promoter, who has created events for 15 years, has a new endeavor, Selectorate.
The production company aims to showcase world-class artists who push the envelope both musically and culturally. At its next event Friday, modern-disco DJ Mike Simonetti and synth-poppers Soft Metals perform at Monarch.
Ly’s love of music led her down a path different from most of her contemporaries, who are artists or musicians. Wanting to expose different sounds to the masses, she started to throw parties.
“I’m like a DJ that doesn’t DJ,” she says, laughing. “I love sharing music and being able to give people an experience at the same time.”
Ly also wanted her events to bring people together, regardless of musical tastes — and she hopes audiences keep an open mind.
“A lot of times, music can widen people’s openness and their fields of perception,” she says. Ly encourages fans who would normally only listen to one type of music to acquaint themselves with others.
For Friday, Ly booked post-punk, noise label Troubleman Unlimited and Italians Do It Better’s Simonetti — famous for playing a fun mix of classic and newer disco — alongside dark electronic duo Soft Metals.
The two acts are “not the same type of music,” Ly says. “It’s about stretching and complementing. That’s how I approach who to book together.”
Ly’s big plans for the future of Selectorate include appearances by Daniel Avery (aka Stopmakingme), Secret Circuit and Pachanga Boys (Superpitcher and Rebolledo).
“You want to share music that you love,” she says, “and you also want to push [audiences’] boundaries a bit.”
IF YOU GO
Mike Simonetti + Soft Metals
Presented by Selectorate
Where: Monarch, 101 Sixth St., San Francisco
When: 9 p.m. Friday
Raekwon of the Wu-Tang Clan
10 p.m. Thursday. $15. Rapper Corey Woods, aka Raekwon The Chef, is a member of the legendary hip-hop collective Wu-Tang Clan. [1015 Folsom, 1015 Folsom St., S.F., (415) 431-1200, www.1015.com]
Thundergod presents: Ron Reeser
10 p.m. Thursday. $5-$10. Ultra Records artist Ron Reeser has remixed songs for the likes of Beyoncé, Flo-Rida, Kaskade and Christina Aguilera. [Manor West, 750 Harrison St., S.F., (415) 240-7558, www.manorwestsf.com]
Icee Hot: Nina Kraviz
9:30 p.m. Saturday. $10-$15. Siberian techno high-priestess Nina Kraviz recently released her self-titled debut album. [Public Works, 161 Erie St., S.F., (415) 932-0955, www.publicsf.com]
10 p.m. Saturday. $5. Every fourth Saturday, DJs Jamie Jams, Placentina, Little Amy and Yule Be Sorry play indie pop, dream pop and shoegaze in the Mission. [The Knockout, 3223 Mission St., S.F., (415) 550-6994, www.theknockoutsf.com]