City Attorney Dennis Herrera files lawsuit against CBS Outdoor for Muni damage

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San Francisco City Attorney Dennis Herrera has filed a lawsuit to recover more than $100,000 from CBS Outdoor for damages Herrera says the advertising firm inflicted upon Muni vehicles.

CBS has a contract with Muni to display ads on over 1,100 buses, but the firm’s carelessness in applying various signs and promotional displays has chipped paint and caused exterior damage to the transit agency’s vehicles, Herrera’s suit alleges.

Over the duration of its pact with the San Francisco Municipal Transportation Agency, which operates Muni, CBS has inflicted $106,519 worth of damages to transit vehicles, the lawsuit said. Under the terms of its contract (which it inherited from its predecessor, Viacom), CBS Outdoor is responsible for reimbursing the SFMTA for any damages that result from its advertising displays.

In a release issued on Sunday, Herrera said he frequently reached out to the New York-based advertising firm to request reimbursements under the terms of the contract, but the company did not respond to his overtures.

“My office’s lawsuit comes after months of hard work to document the damages the company caused to our Muni buses, and to try and resolve our claim cooperatively,” Herrera said. “Unfortunately, our efforts to secure the reimbursements to which we’re entitled have been ignored. So I’m forced to see a court order for the payment in addition to attorneys’ fees and costs.”

Herrera filed the suit in San Francisco Superior Court on Monday.

wreisman@sfexaminer.com

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