Cathy Murphy, owner of the Home Instead Senior Office, a local caregiver group, will deliver gifts to seniors in the Tenderloin as part of the organization’s “Be a Santa to a Senior” campaign Thursday and Friday.
How does the “Be a Santa to a Senior” promotion work? We partnered with Walgreens, which has put a Christmas tree up at 10 different stores. Each tree has a picture ornament that says what each senior wants. Shoppers can then purchase those gifts and donate them to the seniors.
How important is it for these seniors to receive recognition during the holidays? It means so much to them. These are people who are living in single-room occupancy hotels, who have very limited resources, no family and very little support.
What do the seniors typically request during the holidays? A lot of them have asked for gift cards so they can do their own shopping. Others have asked for … things mostly in the $10 to $20 range that really serve a necessary function for their lives.
How is this year’s “Be a Santa to a Senior” campaign going? Well, we still need a lot of people to make purchases by the end of the week. It can be a very rewarding experience for the shoppers, so we’re asking anyone that can contribute to please do so.