The expensive three-day Outside Lands music festival in Golden Gate Park is waving a white flag at the recession this year, and had to explain to Rec and Park commissioners why they are narrowing their festival to two days.
“We had difficulty finding a suitable headliner for Friday night. And rather than go for three, say, average days, we wanted to go for two incredibly strong days,” said Sherry Wasserman, president of event promoter Another Planet Entertainment.
Organizers said that during the first year of the festival Radiohead played Friday night for the three-day concert and had about 130,000 in attendance. However, last year that number dwindled to about 85,000 and organizers told commissioners Thursday they didn’t make money.
They also cut their daily ticket price by $15, hoping to get more people to come.
Rec and Park officials thanked the organizers for their work with the department who said they want the festival back to three days next year, the last year of its three-year contract to perform in Golden Gate Park.
Organizers told officials they would still be making their $1 million payment.