The Republican National Committee released their latest Change Direction ad today, the third in an ongoing series. Politico's Ben Smith reports that the actual tv buy is a miniscule $7,750. But as RNC Chair Reince Priebus explained after the Change Direction 2 ad was released, the small buys are designed to test the ads effectiveness and see how they drive traffic to RNC social media assets. You can watch all three ads below. Change Direction 3 Change Direction 2 Change Direction