Between the two American Crossroads groups, the plan for 2012 is to raise $120 million. From their press release:

Today, American Crossroads and Crossroads Grassroots Policy Strategies (Crossroads GPS) announced a collective fundraising goal of $120 million through the end of 2012. These resources will fund advocacy efforts to compete with the torrent of outside money from unions and left-leaning groups. Unions spent more than $400 million electing Barack Obama and Democrats in the 2008 elections and we expect that total to be significantly higher in 2012.