The Democratic Congressional Campaign Committee got a lot of free media a few days ago when they announced they had made the first ad buy of 2012, targeting 19 targeted Republican incumbents.
Of course, no one in the media really bothered to look at the how big the ad buy was. It turns out the heavily-in-debt DCCC made an ad buy of just $10,000 or about $450 a district. In other words, next to nothing.
American Crossroads, the heavyweight Republican PAC responsible for much of the Republican success in 2010, wasn't fooled. They just sent out a press release:
Several days ago the DCCC announced it was launching negative radio ads in the districts of 19 House Republican freshmen, criticizing them for potential federal spending cuts.
We wondered how a debt-laden DCCC could afford to run ads. After investigating, it appears the DCCC’s entire ad buy was less than $10,000 – covering 19 districts. They appear to have spent about $450 per district.
So Crossroads GPS decided to push back with real buys in all of those 19 districts. Today we launched issue ads to frame the debate and set the record straight: Nancy Pelosi’s big spending bailout agenda put the country trillions into debt – and these new members of Congress are working to clean up the mess.
Crossroads GPS is spending approximately $90,000 in those 19 districts between now and next Tuesday to set the issues record straight.