Beasley Allen, the Alabama law firm that brought a frivolous class action suit against Taco Bell for allegedly misleading claims about the content of its beef, later withdrew its suit. The firm claimed in a now-disappeared press release that it had done so because of “changes in marketing and product disclosure” by Taco Bell.
But Taco Bell tells Fox News that there were no such changes, and the company has launched an ad campaign demanding an apology from the firm:
The “Would it kill you to say you’re sorry?” campaign, which included full-page ads in the Wall Street Journal, New York Times, USA Today and numerous local market newspapers, followed an announcement from Alabama law firm Beasley Allen last week saying they dropped the class-action suit after “changes in marketing and product disclosure were made” by Taco Bell.
The Taco Bell ads refute that statement, saying the firm voluntarily withdrew the suit despite there being “no changes to our products or ingredients, no changes to our advertising, no money exchanged, no settlement agreement. ”
“We hope the voluntary withdrawal of this lawsuit receives as much public attention as when it was filed,” the ad says. “As for the lawyers who brought this suit: You got it wrong, and you’re probably feeling pretty bad right about now. But you know what always helps? Saying to everyone, ‘I’m sorry.’ C’mon, you can do it!”